Posts Tagged ‘book promotion’

Prison Earth Promo

March 7, 2011


I’ve entered both Prison Earth books into a Smashwords.com promo. Order one or both of the Prison Earth books and get them at 1/2 off. This offer is only good through Sunday, March 13th.

Check it out now by clicking this link.

Clifford M. Scovell
Prison Earth Series
www.prisonearth.com

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More Publishing Options

August 1, 2010

With the competitive price war going on between ebook sellers, we authors are getting a rapidly growing avenue for free publishing of our writings. Since ebooks don’t use paper, new sites such as www.smashwords.com are offering publication for free. (Editorial disclosure: I published my current book in ebook format with smashwords.com.) Just Google “ebook publishers” to see how many publishers are now offering the e-book format.

There have always been self-publishing services available. What is different? In the past, self publishing has been an expensive alternative for writers. Printing books on paper costs money, and to get a good price, authors were often forced to fill up their spare bedroom with books. In addition, the author had to sell the book themselves, as few bookstores would even consider stocking a self-published book.

The advent of POD (Print On Demand) printing has freed up the spare bedroom, but there is still an upfront cost of getting your book out there. It is also helpful that booksellers are also opening their stores to self-published books, but the author is often left with the daunting task of getting their interest, making sales, arranging shipping, and handling returns.

With e-book publishing, we still have to get people’s attention, but the rest is handled by the publisher. And even better, the author often gets a larger share of the profits.

A few caveats:

Fees: Be careful of publishers requiring an upfront fee for ebook publishing. There are already too many sites offering free publishing.

Commissions: Your share of the profits will vary widely from one ebook publisher to the next, but don’t make the commission rate your only criteria. My publisher, Smashwords.com, offers a high commission, but provides very little promotional support. (A free e-book on marketing your ebook, and a listing in their premium catalog.) Others may include publicity support, editing, cover design, etc., much like the larger print publishing houses. Obviously, if they take on more of the workload, they deserve a bigger share of the take.

Services: Few self-publishers offer free editing, or marketing help. However, be cautious of any paid services being offered. Some are an outright waste of time and money. If they offer editing, ask to see a sample of some books they’ve worked on. (Many ebook publishers now offer free samples of books they sell, much like Amazon does for their Kindle offerings.) If they sell a marketing plan, make sure it isn’t just a mass e-mailing of one press release. There are web sites offering such a service for free, and their effectiveness is questionable. In addition, make sure, as best you can, that they know the market for your genre.

Premium listings: more and more self-publishers are realizing they need to establish a list of the best books they publish, and are offering premium listings that are distributed to book sellers and distributers. (Yes, more and more bookstores are offering e-books in their online stores.) See if your potential publisher has such a listing and what you need to do to get on it. Note: the criteria for getting on this list varies greatly from publisher to publisher. Some look at content, while others only consider formatting. (Ebooks require different formatting than printed books.)

Happy publishing!

Clifford M. Scovell
Prison Earth – the series
www.prison-earth.com

Regrouping

April 20, 2010

I’ve been reevaluating events and progress since my book came out in January. I can see my inexperience with the publishing business has led me down some dead ends. In the last year, I’ve had more failures than successes in getting the word out. But I’m not going to pull a Sarah Palin and blame everyone for my lack of success. I prefer Harry S. Truman’s attitude: the buck stops here, and the next step is mine to take.

I’ve been trying to hurdle my way to the top. Since I was never good at jumping, I’ve got some seriously skinned knees, but I can’t sit around waiting for them to heal. My books promotional clock is ticking, and I’ve got to get back up and try again.

For starters, rather than try to jump to the national scene, I’m going to spend some time building my regional exposure. The big guns have thousands of guys and gals like me pounding on their door every day asking for an interview. Why should they open up for a nobody? I need to make my book worth their notice, and the only way to do that is to rack up sales in my local region.

Another more persuasive reason, is that I don’t have a bundle of money to spend. It doesn’t cost much to drive to local fairs, book signings and events. Rising airfare and hotel rates make long-distance travel prohibitive until I’ve generated some income from sales. I would have to sell a lot of books to pay for a trip from my Oregon home to the east coast, even if I visit a dozen locations while I’m there. That means I need a name people will recognize.

And that, unfortunately, is going to take time.

Clifford M. Scovell
Prison Earth – Not Guilty as Charged
http://www.prison-earth.com

Prison Earth - Not Guilty as Charged

Prison Earth - available on Amazon.com, or Barnes and Noble